Episode 06 – Behavioural Science: An introduction for Marketers Part 2

Podcast Summary

In this second part of a double-header, we discuss more applications of Behavioural Science in Marketing and dig into its ethical dimensions - are you using your powers for good or evil?

Time Stamps

0.00 - 0.24: An introduction to the podcast

0.28 - 32.26: In the main section of the podcast we cover three more core Behavioural Science principles and applications. The time-stamps for each of those principles are:

• 1.27: The Cocktail Party Effect
• 12.40: Social Proof
• 20.58: The Peak End Rule

32.27 - 37.23: A brief discussion about the ethics of deploying Behavioural Science techniques within marketing.

37.27 - 45.05: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.

45.10 - 45.30: Outro.