Episode 07 – The Customer-centric sacrifice

Everybody hates your brand image

Podcast Summary

In this episode, we discuss the idea of Customer-centricity. An oft used term by brands but how many make the sacrifices it demands?

Time stamps:

0.00 - 0.26: An introduction to the podcast.

0.29 - 31.52: In the main section of the podcast we cover what we believe is the true definition of customer centricity, what sacrifices that entails and some examples of brands we believe can be described as customer-centric.

31.55 - 37.47: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks the marketing of new video games consoles and Jen talks about Peloton.

37.53 - 38.17: Outro.

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