Episode 08 – What is the point of loyalty programs? Part 1

Everybody hates your brand image

Podcast Summary

In the first of a two-parter, we discuss the concept of Loyalty programs, what role they play, and what limitations they may have.


Time Stamps

0.00 - 0.23: An introduction to the podcast.
0.27 - 30.52: In the main section of the podcast we cover what we believe is the definition of loyalty, what role loyalty programs can play and a model for the value you can extract from them.
30.54 - 40.49: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about interruptive in-stream ads on Twitch and Jen talks about Peloton. Again.
40.53 - 41.19: Outro.

You may also like

Episode 32 – Talking the current state of marketing agencies, diversity and working abroad with Special Guest Nicole Taylor

Episode 32 – Talking the current state of marketing agencies, diversity and working abroad with Special Guest Nicole Taylor

Episode 31 – Talking about barriers to great thinking and performance with Special Guest Fiona Craig

Episode 31 – Talking about barriers to great thinking and performance with Special Guest Fiona Craig

Episode 30 – Talking Facebook, agency leadership and diversity with Special guest Liz Roche

Episode 30 – Talking Facebook, agency leadership and diversity with Special guest Liz Roche
>