Podcast Summary
In the second of a Loyalty program two-parter, we discuss what makes an engaging loyalty program plus the programs that we like the most and why.
Time stamps:
0.00 - 0.23: An introduction to the podcast.
0.28 - 32.56: In the main section of the podcast we cover what makes a great reward program and some of our favourites - from classic points programs like Sephora Beauty Insider and Hilton Honors to less traditional efforts from Amazon and lululemon.
33.00 - 38.20: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about Bob Hoffman's eight principles of marketing and Jen raises Disney's creative SEO work.
38.25 - 38.50: Outro.