Podcast Summary
In this episode, we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments.
Time Stamps:
0.00 - 0.21: An introduction to the podcast.
0.24 - 36.57: In the main section we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments.
37.00 - 43.00: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about operational transparency in improving customer experience and Jen raises IKEA's new furniture buyback program.
43.04 - 43.28: Outro.
External links mentioned in the podcast
- The ageism in advertising by Alex Murrell
- Digiday article on ageism in agencies
- AdAge article on ageism in agencies
- Mark Read's "ageist" comments article
- Article on defining Over 50s by age only
- BBH Labs work on group cohesion
- IPSOS-MORI article on the myth of the millennial
- IKEA's new furniture buyback scheme
- Operational Transparency article