Podcast Summary
In this episode, we discuss the much talked about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?
Time Stamps:
0.00 - 0.20: An introduction to the podcast.
0.22 - 38.47: In the main section we talk about the concept of brand purpose. What is it, why are so many people talking about it and do you need to care?
38.51 - 43.45: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about the usefulness of Share of Search as a metric and Jen raises the US Postal Service's creed.
43.49 - 44.12: Outro.
Oh and the "You can't talk your way into a problem you behaved your way into" is from Stephen Covey.
External links mentioned in the podcast
- The Stengel 50
- Simon Sinek's TED Talk
- Richard Shotten's dissection of The Stengel 50
- Mark Ritson's Marketing Week article on marketers being ashamed of making money
- Mark Ritson's Marketing Week article on Brand Purpose and financial sacrifice
- 'The Halo Effect' by Phil Rosenzweig
- Vita Coco podcast
- Share of search video by Les Binet
- USPS / Ogilvy Chicago / Stand by your mail campaign