Podcast Summary
In this episode, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA.
Time Stamps:
0.00 - 0.19: An introduction to the podcast.
0.22 - 32.44: In the main section, we launch a new series where we investigate some of the marketing and customer experience elements that make brands great. This week's case study for review is IKEA.
32.47 - 38.58: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a Forbe's article talking about marketer's FOMO & FOFO and Jen talks about her new Choice Hacking website and program.
39.05 - 39.25: Outro.
External links mentioned in the podcast
- Rick Beato's 'What makes this song great?' series
- Jen's article on the psychology of IKEA which features many articles and resources discussed in the podcast
- Marketing Week article on IKEA's relationship with Mother
- IKEA's 'Tomorrow starts tonight' campaign
- CNBC article on the Psychology of IKEA
- Semihandmade website
- FOMO & FOFO article
- Jen's new Choice Hacking website