Podcast Summary
In this episode, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience.
Time stamps:
0.00 - 0.20: An introduction to the podcast.
0.24 - 24.02: In the main section, we investigate the Marketing and CX ideas that make Netflix so successful. We discuss the different behavioural and data science techniques that create such a frictionless experience.
29.45 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about another Mark Ritson video and Jen talks about the Sherwin Williams TikTok controversy.
29.47 - 30.08: Outro.
External Links references in the podcast
- Jen's article on the psychology of Netflix which features many articles and resources discussed in the podcast
- David Chong article from 'Towards Data Science'
- Springboard India article with additional content
- The Mark Ritson '17 slides marketers should know about TV' video
- Sherwin Williams tiktok controversy article