Podcast Summary
In this episode, we sit down with Eric Folliot, European Marketing Director for video game publisher Square Enix. We discuss changes in the video games industry that are having seismic effects for marketing both within and outside of the industry.
In this episode, Rob sits down with Eric Folliot, European Marketing Director for Square Enix - publishers of the Final Fantasy, Tomb Raider and Marvel's Avengers franchises to name a few. We discuss changes in the video games industry that are having seismic effects for marketing both within and outside of the industry.
From the emergence of games as a service, the rise of video game streamers, the growth of eSports and the introduction of new distribution and payment models like Xbox Game Pass and PlayStation Now, the video games industry is changing and presenting fascinating marketing opportunities for brands willing to get on board.