Episode 01 – You are not your customer

Podcast Summary

In this inaugural episode, we introduce ourselves, why you should care about our opinions and where our podcast title came from.


Time stamps

0.00 - 2.18: An introduction into the podcast, us and our credentials - what have we done and why are we qualified to have opinions.

2.19 - 4.05: A discussion on who this podcast is aimed at.

4.06 - 18.58: The meat of the podcast where we discuss the delusions of grandeur marketers have about the importance of their brand, how different marketers are to rest of society, how dangerous it is to assume you're like everyone else and the concept of Market Orientation.

18.59 - 21.18: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.

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