Podcast Summary
In this episode, we discuss six of our favourite marketing books and why we value them so highly.
Time stamps
0.00 - 0.27: An introduction to the podcast
0.28 - 35.00: In the main section of the podcast we cover six books we love and why. Time-stamps for the start of each book discussion (and links to buy those books if you're interested) are:
- 1.12: 'The Halo Effect' by Phil Rosenzweig.
- 6.15: 'The Long and Short of it' by Les Binet & Peter Field.
- 14.31: 'Hooked' by Nir Eyal.
- 17.33: 'Inside the Nudge Unit' by David Halpern.
- 26.43: 'Nudge' by Richard Thaler and Cass Sunstein.
- 26.43: 'Thinking, Fast and Slow' by Daniel Kahnemann.
35.03 - 38.40: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.
38.45 - 39.01: Outro