Podcast Summary
In this first part of a double header, we discuss Behavioural Science, what it is, why it's important for marketers to have a good understanding of the concepts and how to apply it.
Time Stamps
0.00 - 0.25: An introduction to the podcast
0.29 - 36.24: In the main section of the podcast we cover what Behavioural Science is, why it is important to marketers and a discussion on three principles and applications. The time-stamps for each of those principles are:
- 10.46: Choice Overload
- 20.30: Confirmation Bias
- 29.25: The Goal Gradient Effect
36.27 - 42.52: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.
41.56 - 42.41: Outro